In this episode of JJCON Talks, we sit down with Professor Gui Mendes — 4x IBJJF World Champion, Hall of Famer, and founder of Art of Jiu-Jitsu Academy. Known for developing one of the strongest kids’ programs in the world, Gui shares his philosophy on creating the right environment for young athletes to fall in love with jiu-jitsu, how to balance fun and productivity in training, and why being coachable matters more than talent.
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