Should You Pay for a BJJ Belt Promotion

Today we’ve got a question from “Magic Moses” who sends in a question, which is:

“Chewy should you have to pay for a belt promotion? My gym charges $150 per promotion, and I think that’s ridiculous. In that case, I don’t want to be promoted.”

In the video I will share my philosophy and my idea on how belt promotion should work, but of course this is my way of doing things and not necessarily the right or wrong way.

I also explain why I think there may be some justifiable reasons that students are charged for it, and other reasons why I think students in Brazilian Jiu-Jitsu are just hosed for it.

I’ve seen BJJ belt promotions range widely in prices, from coaches charging $50 for a stripe & up to $500 for a brown/black belt (which is just ridiculous).

Now, the way I look at the philosophy of owning a gym business, is that I’m trying to offer my students something, and trying to balance that with what I am asking for in return.

So, if I’m throwing some big event for a belt promotion, or offering X amount of service for less pay, than it’s valued for, then it starts making sense to charge.

I’ll also talk a bit more about the business side of owning a Brazilian Jiu-Jitsu gym, and how underpricing in general can actually kill your business.

There’s a lot of nuances to the whole paid promotion thing, so in this video I’ll try to break it down as precisely as possible for you guys.

Hopefully you found the ideas in this video helpful.

– Chewy
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